> ## Documentation Index
> Fetch the complete documentation index at: https://agenticadvertisingorg-snap-format-preview-links.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# AdCP Ecosystem

> AdCP organizations, repositories, and how components fit together

# AdCP Ecosystem Reference

Token-efficient reference for understanding AdCP's organizations, repositories, and component relationships. Designed for both human readers and AI agents.

## Organizations

| Organization                   | Purpose                                               | URL                                                      |
| ------------------------------ | ----------------------------------------------------- | -------------------------------------------------------- |
| **AgenticAdvertising.org**     | Membership community, working groups, member profiles | [agenticadvertising.org](https://agenticadvertising.org) |
| **AdCP (Ad Context Protocol)** | Protocol specification, schemas, documentation        | [adcontextprotocol.org](https://adcontextprotocol.org)   |

**Key distinction**: AgenticAdvertising.org is the *community*. AdCP is the *protocol*. Members join AgenticAdvertising.org to develop and adopt AdCP.

## Repositories

All repos are under the `adcontextprotocol` GitHub organization.

| Repo               | Purpose                              | Key Contents                                                                                                        |
| ------------------ | ------------------------------------ | ------------------------------------------------------------------------------------------------------------------- |
| **adcp**           | Protocol and AgenticAdvertising.org  | JSON schemas, TypeScript/Python SDKs, protocol docs, AgenticAdvertising.org server (Addie AI, membership, profiles) |
| **salesagent**     | Reference sales agent implementation | Sales agent code, salesagent docs, deployment configs                                                               |
| **creative-agent** | Reference creative agent             | Creative workflows, standard formats, format validation                                                             |

## Channel-to-Repo Mapping

For Slack channels → GitHub issues:

| Channel Pattern                         | Target Repo    | Reason                                               |
| --------------------------------------- | -------------- | ---------------------------------------------------- |
| `#salesagent-*`                         | salesagent     | Sales agent implementation and docs                  |
| `#creative-*`                           | creative-agent | Creative agent and formats                           |
| `#adcp-dev`, `#protocol-*`              | adcp           | Core protocol and schemas                            |
| `#general`, `#community`, `#membership` | adcp           | AgenticAdvertising.org server and community features |

## SDK Packages

| Language              | Package        | Install                    |
| --------------------- | -------------- | -------------------------- |
| JavaScript/TypeScript | `@adcp/client` | `npm install @adcp/client` |
| Python                | `adcp`         | `pip install adcp`         |

## Protocol Components

```
┌─────────────────────────────────────────────────────────────┐
│                     PRINCIPALS                              │
│            (Advertisers, Agencies, Brands)                  │
└─────────────────────┬───────────────────────────────────────┘
                      │ Authenticate via
                      ▼
┌─────────────────────────────────────────────────────────────┐
│                  ORCHESTRATING AGENTS                       │
│         (AI Agents executing media buying tasks)            │
└─────────────────────┬───────────────────────────────────────┘
                      │ AdCP Tasks (MCP/A2A/REST)
                      ▼
┌─────────────────────────────────────────────────────────────┐
│                    SALES AGENTS                             │
│       (Publisher-side agents handling inventory)            │
└─────────────────────┬───────────────────────────────────────┘
                      │ Platform APIs
                      ▼
┌─────────────────────────────────────────────────────────────┐
│                 AD PLATFORMS/SERVERS                        │
│    (Google Ad Manager, TTD, Meta, etc.)                     │
└─────────────────────────────────────────────────────────────┘
```

## Core AdCP Tasks

| Task                    | Purpose                                 | Category  |
| ----------------------- | --------------------------------------- | --------- |
| `get_products`          | Discover inventory via natural language | Discovery |
| `list_creative_formats` | Get supported creative formats          | Discovery |
| `create_media_buy`      | Purchase advertising inventory          | Execution |
| `get_media_buy`         | Check campaign status                   | Execution |
| `modify_media_buy`      | Update running campaigns                | Execution |
| `sync_creatives`        | Upload/register creative assets         | Creative  |
| `discover_signals`      | Find targeting signals                  | Signals   |
| `activate_signal`       | Enable signal for targeting             | Signals   |

## Reference Agents

| Agent                    | URL                                        | Purpose                   |
| ------------------------ | ------------------------------------------ | ------------------------- |
| Test Sales Agent         | `https://salesagent.adcontextprotocol.org` | Testing and examples      |
| Reference Creative Agent | `https://creative.adcontextprotocol.org`   | Standard creative formats |

## Schema Locations

* **Base URL**: `https://adcontextprotocol.org/schemas/v2/`
* **Core schemas**: `/schemas/v2/core/` (product, media-buy, creative, error)
* **Task schemas**: `/schemas/v2/media-buy/` and `/schemas/v2/signals/`
* **Enum schemas**: `/schemas/v2/enums/`

## Quick Links

* [AdCP Documentation](https://adcontextprotocol.org/docs)
* [AgenticAdvertising.org](https://agenticadvertising.org)
* [GitHub: adcontextprotocol](https://github.com/adcontextprotocol)
* [JSON Schema Registry](https://adcontextprotocol.org/schemas/v2/index.json)

***

*This is a placeholder document. Content will be enhanced in future updates.*