> ## Documentation Index
> Fetch the complete documentation index at: https://agenticadvertisingorg-snap-format-preview-links.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Working Group

> AdCP working group: join the open community of platforms, agencies, and developers shaping the Ad Context Protocol. Collaborate on Slack and GitHub.

The working group is where AgenticAdvertising.org's mission happens in practice — builders and thinkers developing agentic solutions that pair the scale of AI with the power of human judgment.

The Ad Context Protocol Working Group is an open community of platform providers, advertisers, agencies, and developers working together to shape the future of AI-powered advertising.

## Join the Discussion

Our primary collaboration happens through Slack:

**[→ Join the AdCP Community on Slack](https://join.slack.com/t/agenticads/shared_invite/zt-3h15gj6c0-FRTrD_y4HqmeXDKBl2TDEA)**

If the link doesn't work (Gmail and some domains are restricted), see [Joining the Community Slack](/docs/community/joining-slack) for how to get a direct invite.

## What We Discuss

* **Protocol Development**: Propose and discuss new features and improvements
* **Implementation Questions**: Get help implementing AdCP in your platform
* **Use Cases**: Share how you're using AdCP in real-world scenarios
* **Best Practices**: Learn from others' experiences and share your own
* **Future Direction**: Help shape the roadmap for AdCP

## How to Participate

1. **Start a Discussion**: Share ideas, ask questions, or propose changes
2. **Join Conversations**: Comment on existing discussions
3. **Share Experiences**: Tell us about your implementation journey
4. **Help Others**: Answer questions and share your expertise

## Stay Updated

* **Join Slack Channels**: Participate in topic-specific discussions
* **Follow Announcements**: Important updates are posted in the #announcements channel
* **Star the Project**: Show your support on GitHub and stay connected

## Other Ways to Connect

* **Email**: For private inquiries, reach out to [hello@adcontextprotocol.org](mailto:hello@adcontextprotocol.org)
* **GitHub Issues**: Report bugs or request features in the [issue tracker](https://github.com/adcontextprotocol/adcp/issues)

We look forward to collaborating with you!

## Governance

The WG's operational procedures — quorum, voting thresholds, recusal policy, and escalation path — are published in the [Working group charter](/docs/governance/working-group-charter).