> ## Documentation Index
> Fetch the complete documentation index at: https://agenticadvertisingorg-snap-format-preview-links.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Learner records and privacy

> AdCP certification learner records policy: data retention, privacy protections, transcript access rights, and deletion procedures for program participants.

# Learner records and privacy

**Adopted:** March 2026
**Responsible party:** AgenticAdvertising.org engineering and program leadership

<Note>
  This policy is IACET-aligned and CPD-aligned. It is not an assertion of current IACET Accredited Provider status or IACET CEU issuance.
</Note>

## Purpose

This policy establishes how learner data is collected, stored, accessed, and retained in the AdCP certification program.

## What we store

For each learner who participates in the certification program:

* Identity (name, email, organization)
* Module progress and status (not started, in progress, completed, tested out)
* Completion dates
* Assessment scores (per-dimension, internal only)
* Credentials earned and award dates
* Teaching checkpoints (concepts covered, learner strengths and gaps, preliminary scores)
* Post-completion feedback

## Where data is stored

Learner records are maintained in two systems:

* **Application database** (PostgreSQL) — progress, scores, checkpoints, feedback
* **Certifier** — credential badges, verification URLs, expiry tracking

## Retention

Learner records are retained for a minimum of **7 years** from the date of last activity, aligned with continuing-education accreditation record-retention expectations.

## Transcript access

Learners can view their progress and earned credentials at any time through the certification dashboard. Each credential includes a unique verification URL and QR code for third-party verification.

## Privacy

* Assessment scores are internal and never shared publicly. Only credential status (earned or not earned) is visible to others
* Teaching conversations may be used in anonymized, aggregated form to improve the curriculum. Individual conversations are not published or shared
* Learner feedback is reviewed in aggregate for curriculum improvement; individual feedback is not attributed publicly

<Note>
  **GDPR:** Learners may request data export or deletion by contacting [certification@agenticadvertising.org](mailto:certification@agenticadvertising.org). Deletion requests are honored except where retention is required for continuing-education program records (7-year minimum). In such cases, records are anonymized rather than deleted.
</Note>

## Non-compliance

Data handling violations are escalated to program leadership with corrective action within 5 business days.