> ## Documentation Index
> Fetch the complete documentation index at: https://agenticadvertisingorg-snap-format-preview-links.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Product spectrum

> The four Sponsored Intelligence product types — sponsored responses, AI search results, generative display, and SI Chat Protocol brand experience handoffs — with JSON examples and pricing models.

# Product spectrum

[Sponsored Intelligence](/docs/sponsored-intelligence/overview) is advertising on AI surfaces — AI assistants, AI search engines, and generative AI experiences. Sellers offer several distinct product types, each with different creative generation patterns, pricing models, and measurement capabilities.

| Product type                  | Creative model                               | Pricing     | Key differentiator                                                                                |
| ----------------------------- | -------------------------------------------- | ----------- | ------------------------------------------------------------------------------------------------- |
| **Sponsored responses**       | Platform generates from catalog + brand data | CPC         | Contextual relevance to user conversation                                                         |
| **AI search results**         | Platform generates from catalog + keywords   | CPC         | Keyword targeting via `targeting_overlay`                                                         |
| **Generative display/video**  | Buyer provides via `build_creative`          | CPM         | Standard format IDs; buyer controls the creative                                                  |
| **SI Chat Protocol handoffs** | Brand agent converses directly               | Per session | Multi-turn brand experience via [SI Chat Protocol](/docs/sponsored-intelligence/si-chat-protocol) |

<Info>
  The first three product types are bought and served entirely through the [media buy protocol](/docs/media-buy/index). SI Chat Protocol handoffs additionally use the `si_*` session tasks. See [protocol architecture](/docs/sponsored-intelligence/overview#protocol-architecture).
</Info>

## Sponsored responses in AI assistants

The flagship Sponsored Intelligence product. When a user's conversation is relevant to the brand, the platform generates a sponsored response using the brand's catalog and identity. Pricing is typically CPC.

```json theme={null}
{
  "product_id": "sponsored_response_assistant",
  "name": "Sponsored responses - AI assistant",
  "description": "Contextually relevant sponsored responses generated from brand catalog data when users ask related questions. Creative is generated by the platform using brand identity and product catalog.",
  "channels": ["sponsored_intelligence"],
  "publisher_properties": [
    { "publisher_domain": "ai-platform.example.com", "selection_type": "all" }
  ],
  "format_ids": [
    { "agent_url": "https://ads.ai-platform.example.com", "id": "sponsored_response" }
  ],
  "delivery_type": "non_guaranteed",
  "pricing_options": [
    {
      "pricing_option_id": "sr_cpc",
      "pricing_model": "cpc",
      "floor_price": 0.50,
      "price_guidance": { "p50": 2.00, "p75": 3.50 },
      "currency": "USD",
      "min_spend_per_package": 500
    }
  ],
  "delivery_measurement": {
    "provider": "Platform analytics",
    "notes": "Engagement tracked per platform methodology. Clicks measured on outbound links and action buttons."
  },
  "metric_optimization": {
    "supported_metrics": ["clicks", "engagements"],
    "supported_targets": ["cost_per"]
  },
  "creative_policy": {
    "co_branding": "none",
    "landing_page": "any",
    "templates_available": true
  },
  "catalog_types": ["product", "offering"]
}
```

Key characteristics:

* **CPC pricing** with auction-based bidding on contextual relevance
* **`templates_available: true`** — the platform generates creative from catalog and brand data
* **`catalog_types`** declares which catalog types feed the generative creative — product feeds for e-commerce brands, offering feeds for services
* **`metric_optimization`** with engagements and clicks — buyers can set cost-per-engagement targets

## AI search sponsored results

Sponsored results within AI-powered search experiences. Similar to traditional search ads but rendered within an AI's synthesized response. Keyword targeting is the primary relevance signal.

```json theme={null}
{
  "product_id": "ai_search_sponsored",
  "name": "Sponsored results - AI search",
  "description": "Sponsored results appearing within AI search responses. Targeted by keyword relevance to user queries.",
  "channels": ["sponsored_intelligence"],
  "publisher_properties": [
    { "publisher_domain": "ai-platform.example.com", "selection_type": "all" }
  ],
  "format_ids": [
    { "agent_url": "https://ads.ai-platform.example.com", "id": "search_result_native" }
  ],
  "delivery_type": "non_guaranteed",
  "pricing_options": [
    {
      "pricing_option_id": "search_cpc",
      "pricing_model": "cpc",
      "floor_price": 0.75,
      "price_guidance": { "p50": 2.50, "p75": 5.00 },
      "currency": "USD",
      "min_spend_per_package": 500
    }
  ],
  "delivery_measurement": {
    "provider": "Platform analytics",
    "notes": "Click tracking on sponsored result links. Query-level reporting available."
  },
  "metric_optimization": {
    "supported_metrics": ["clicks"],
    "supported_targets": ["cost_per"]
  },
  "creative_policy": {
    "co_branding": "none",
    "landing_page": "any",
    "templates_available": true
  }
}
```

AI search products typically support keyword targeting. Sellers declare this in `get_adcp_capabilities` under `media_buy.execution.targeting.keyword_targets`, and buyers provide keywords on packages via `targeting_overlay`.

## Generative display and video

Display and video ads generated from brand assets for placement within AI experiences — sidebars, interstitials between conversation turns, or visual responses. The platform uses `build_creative` to generate visual creative from the brand's assets and guidelines.

```json theme={null}
{
  "product_id": "ai_generative_display",
  "name": "Generative display - AI experience",
  "description": "Display ads generated from brand assets, placed within AI experience surfaces.",
  "channels": ["sponsored_intelligence"],
  "publisher_properties": [
    { "publisher_domain": "ai-platform.example.com", "selection_type": "all" }
  ],
  "format_ids": [
    { "agent_url": "https://creative.adcontextprotocol.org", "id": "display_300x250" },
    { "agent_url": "https://creative.adcontextprotocol.org", "id": "display_native" }
  ],
  "delivery_type": "non_guaranteed",
  "pricing_options": [
    {
      "pricing_option_id": "display_cpm",
      "pricing_model": "cpm",
      "floor_price": 6.00,
      "currency": "USD",
      "min_spend_per_package": 1000
    }
  ],
  "delivery_measurement": {
    "provider": "Platform ad server",
    "notes": "Impressions per IAB guidelines."
  },
  "creative_policy": {
    "co_branding": "none",
    "landing_page": "any",
    "templates_available": false
  }
}
```

Unlike sponsored responses, generative display uses standard format IDs from the creative agent. Buyers provide creative via `build_creative` or inline on the media buy — the platform doesn't generate creative from catalog data.

## Brand experience handoffs (SI Chat Protocol)

When a user shows high purchase intent, the AI platform can hand off the conversation to the brand's own AI agent via the [SI Chat Protocol](/docs/sponsored-intelligence/si-chat-protocol). This enables rich, multi-turn brand experiences — product recommendations, comparisons, configuration, and even transaction completion — without leaving the AI assistant.

Brand experience handoffs are unique to Sponsored Intelligence. The brand syncs offerings via `sync_catalogs` with `type: "offering"`, and the platform triggers handoffs when user intent aligns with an offering. See the [SI Chat Protocol](/docs/sponsored-intelligence/si-chat-protocol) for the session lifecycle and capability model.