> ## Documentation Index > Fetch the complete documentation index at: https://agenticadvertisingorg-snap-format-preview-links.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # End-to-end workflow > The complete Sponsored Intelligence workflow — from account setup through catalog sync, product discovery, media buy creation, and delivery reporting. # End-to-end workflow ## Set up account Start by checking the seller's capabilities to understand the account model. First-party AI platforms typically use account-id namespaces: each advertiser authenticates via OAuth or another operator credential, then the buyer resolves an explicit `account_id` through `list_accounts` before account-scoped calls. [Ad networks](/docs/sponsored-intelligence/networks) may use buyer-declared accounts, where the agent declares brands via `sync_accounts`. **Example: first-party AI platform (account-id namespace)** ```json theme={null} { "adcp": { "major_versions": [3] }, "supported_protocols": ["media_buy", "creative"], "account": { "require_operator_auth": true, "supported_billing": ["operator"], "authorization_endpoint": "https://ads.ai-platform.example.com/oauth/authorize", "required_for_products": false, "sandbox": true } } ``` Key signals: * **`require_operator_auth: true`** — each advertiser authenticates via OAuth * **`sandbox: true`** — test accounts available for integration validation * **`required_for_products: false`** — buyers can browse products before setting up an account An ad network that aggregates across multiple platforms would more likely declare `require_operator_auth: false` with `supported_billing: ["operator", "agent"]` — the agent is trusted and declares accounts via `sync_accounts`. For account-id namespaces, after OAuth authentication resolve available accounts via `list_accounts`: ```json theme={null} { "accounts": [ { "account_id": "acct_novabrand_ai_001", "name": "Nova Brand - AI Platform", "status": "active", "sandbox": false }, { "account_id": "acct_novabrand_ai_sandbox", "name": "Nova Brand - Sandbox", "status": "active", "sandbox": true } ] } ``` Use the sandbox account first to validate the full integration before committing real spend. ## Sync catalogs This is the defining step — pushing your product and offering data into the platform so it has the raw material to generate ads and transact. Product catalogs feed creative generation. Offering catalogs enable promotions and commerce handoffs. The richer the feed, the better the platform can match intent to inventory. ```json theme={null} { "account": { "account_id": "acct_novabrand_ai_001" }, "catalogs": [ { "catalog_id": "product-feed", "name": "Nova Brand Product Catalog", "type": "product", "url": "https://novabrand.example.com/products.xml", "feed_format": "google_merchant_center", "update_frequency": "daily" }, { "catalog_id": "offerings-feed", "name": "Nova Brand Promotions", "type": "offering", "url": "https://novabrand.example.com/offerings.json", "feed_format": "custom", "update_frequency": "weekly" } ] } ``` The platform ingests each feed: * **Product catalog** — titles, descriptions, prices, and images feed sponsored response generation * **Offering catalog** — promotions, services, and seasonal campaigns for [SI Chat Protocol](/docs/sponsored-intelligence/si-chat-protocol) brand experience handoffs Improving your ads means improving what you push in — catalogs, conversion events, brand identity, and [content standards](/docs/governance/content-standards/index). Include detailed descriptions, multiple images, and structured attributes in catalogs. Push conversion events so the platform knows what works. The platform generates ads from all of this data — richer input produces better output. ## Discover products Query `get_products` with `channels: ["sponsored_intelligence"]` to find Sponsored Intelligence products: ```json theme={null} { "buying_mode": "brief", "brief": "Promote our new wireless headphones to tech-savvy consumers on AI platforms.", "brand": { "domain": "novabrand.example.com" }, "filters": { "channels": ["sponsored_intelligence"] } } ``` The seller returns products matching the brief. For catalog-driven products, sellers may include `catalog_match` showing which catalog items are eligible. See the [product spectrum](/docs/sponsored-intelligence/product-spectrum) for the full range of product types. ## Create media buy A media buy can span multiple Sponsored Intelligence product types: ```json theme={null} { "account": { "account_id": "acct_novabrand_ai_001" }, "brand": { "domain": "novabrand.example.com" }, "start_time": "2026-04-01T00:00:00Z", "end_time": "2026-04-30T23:59:59Z", "packages": [ { "product_id": "sponsored_response_assistant", "pricing_option_id": "sr_cpc", "budget": 10000, "bid_price": 2.50, "pacing": "even", "optimization_goals": [{ "kind": "metric", "metric": "engagements", "target": { "kind": "cost_per", "value": 3.00 }, "priority": 1 }] }, { "product_id": "ai_search_sponsored", "pricing_option_id": "search_cpc", "budget": 5000, "bid_price": 3.00, "pacing": "even", "targeting_overlay": { "keyword_targets": [ { "keyword": "wireless headphones", "match_type": "broad" }, { "keyword": "noise cancelling", "match_type": "phrase" }, { "keyword": "bluetooth earbuds", "match_type": "broad" } ] } } ] } ``` The sponsored responses package uses `optimization_goals` with a metric goal to optimize for cost-per-engagement. The AI search package uses `keyword_targets` to reach relevant queries. ## Delivery reporting Delivery reports include engagement metrics alongside standard delivery data: ```json theme={null} { "reporting_period": { "start": "2026-04-01T00:00:00Z", "end": "2026-04-14T23:59:59Z" }, "currency": "USD", "media_buy_deliveries": [ { "media_buy_id": "mb_ai_001", "status": "active", "totals": { "impressions": 125000, "spend": 7200 }, "by_package": [ { "package_id": "pkg_sr_001", "pricing_model": "cpc", "rate": 2.40, "currency": "USD", "impressions": 85000, "spend": 4800, "clicks": 2000, "delivery_status": "delivering" }, { "package_id": "pkg_search_001", "pricing_model": "cpc", "rate": 3.00, "currency": "USD", "impressions": 40000, "spend": 2400, "clicks": 800, "delivery_status": "delivering" } ] } ] } ``` See [measurement](/docs/sponsored-intelligence/measurement) for metric definitions and conversion tracking.